Behavioral Finance — the Next Frontier

By NTSA Net Staff • November 14, 2017 • 0 Comments
The notions that people rely on heuristics when making complex decisions, fear loss more than they value gain, tend to diversify across the number of options provided without regard to what lies within those choices, and tend to treat “old” money differently than “new” money are widely accepted. In MarketBeat, Nevin Adams discusses the research of Nobel Prize winning Professor Richard Thaler and how it relates to saving for retirement.

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